Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision has no consequences. This only applies insofar as no other information is provided in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files
You can visit our websites without giving any personal information.
Whenever you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log files (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of the access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominant legitimate interest in ensuring the trouble-free operation of our website as well as to improve our offer.

Customer account orders

Customer account
When you open a customer account, we collect your personal data to the extent stated there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data for orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to deal with your enquiries. The provision of the data is necessary for the conclusion of the contract. A non-supply has the consequence that no contract can be concluded. The processing is based on Art. 6 para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The extent of the data transfer is limited to a minimum.

Contact Reviews Newsletter 

Collection and processing when using the contact form
When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided it. The data processing serves the purpose of establishing contact. By sending your message you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. We only use your e-mail address to process your enquiry. Your data will then be deleted unless you have agreed to further processing and use.

Data collection when writing a comment
When commenting on an article or a contribution, we only collect your personal data (name, e-mail address, comment text) to the extent that you have provided it. The processing serves the purpose of enabling commenting and displaying comments. By sending the comment you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

If your comment is published, the name you have given and the e-mail address you have provided will be published.

Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract implementation exclusively for our own advertising purposes for the newsletter dispatch, provided that you have expressly agreed to this. The processing takes place on the basis of art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the legality of the processing that has taken place on the basis of the consent until the revocation. To do so, you can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Your data will then be passed on to a service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to other third parties.

Your data will be transferred to a third country for which an adequacy decision of the European Commission exists.

Use of the e-mail address for sending direct mail
We use your e-mail address, which we have received in the course of the sale of a good or service, for the electronic transmission of advertising for our own goods or services similar to those you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 para. 1 lit. f DSGVO from our predominant legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. You will find the contact details for exercising your objection in the imprint. You can also use the link provided for this purpose in the advertising e-mail. This will not incur any costs other than the transmission costs according to the basic tariffs.

Dispatch service provider merchandise management  

Passing on the e-mail address to shipping companies for information on the shipping status
We pass on your e-mail address to the transport company within the framework of the contract processing, provided that you have expressly agreed to this in the ordering process. The forwarding serves the purpose of informing you by e-mail about the shipping status. The processing takes place on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent until revocation.

Use of an external merchandise management system
We use a merchandise management system for contract processing within the framework of order processing. For this purpose, your personal data collected within the scope of the order are sent to
woocommerce
transmitted.

Payment service provider 

Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. This can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the computer system of a user. If a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting appropriate technical settings in your Internet browser, you can be notified before cookies are set and can decide on acceptance individually, as well as prevent the storage of cookies and transmission of the data they contain. Cookies already stored can be deleted at any time. However, we point out that you may not be able to use all functions of this website to their full extent.

The links below will tell you how to manage (including deactivating) cookies in the most important browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a change of page.

The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominant legitimate interest in guaranteeing the optimal functionality of the website as well as a user-friendly and effective design of our offer.
For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data relating to you on the basis of Art. 6 para. 1 lit. f DSGVO.

Analysis Advertising

Use of Google Analytics
We use the web analysis service Google Analytics of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with applicable data protection laws.
The data processing is used for the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide further services to the website operator in connection with website and internet use. The following information, among others, may be collected: IP address, date and time of the page view, click path, information about the browser and the device used by you, pages visited, referrer URL (website from which you accessed our website), location data, purchasing activities, etc. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other Google data.
Google Analytics uses technologies such as cookies, web memory in the browser and counting pixels, which enable an analysis of the use of the website by you. The information thus generated about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
Google has certified itself under the US-EU Privacy Shield Agreement and is thus committed to complying with the European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our overwhelmingly justified interest in the needs-based and targeted design of the website. For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data relating to you on the basis of Art. 6 para. 1 lit. f DSGVO. You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt-out on all systems and devices in use to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: [borlabs-cookie type=”btn-switch-consent” id=”google-tag-manager”/]
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/ and https://policies.google.com/technologies/cookies?hl=de.

Use of the Facebook pixel
On our website we use the remarketing function “Custom Audiences” of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”). The application serves the purpose of targeting website visitors with interest-based advertising on the social network Facebook. For this purpose, the Facebook remarketing tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when visiting the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will then see personalized, interest-based Facebook ads. Your information may be transferred to the USA. Facebook has been certified according to the US-EU Privacy Shield Agreement and is thus committed to comply with the European data protection guidelines. The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our overwhelmingly legitimate interest in targeting the site visitors with interest-related advertising. For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data relating to you in accordance with Art. 6 Para. 1 letter f DSGVO. You can deactivate the remarketing function “Custom Audiences” here. You can find more information on the collection and use of data by Facebook, on your rights in this regard and on ways to protect your privacy in the Facebook privacy policy at https://www.facebook.com/about/privacy/.

Use of Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (analysis of visitor activity). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with applicable data protection laws.
When you click on an ad placed by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal information and are therefore not personally identifiable. If you visit certain pages on our site and the cookie hasn’t expired, Google and we can tell that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked across the websites of ads customers.
The information collected using the conversion cookie is used to compile conversion statistics. This tells us the total number of users who have clicked on one of our ads and been redirected to a page with a conversion tracking tag. However, we do not receive information that personally identifies users.
Your information may be transferred to the USA. Google has certified itself under the US-EU Privacy Shield Agreement and is committed to complying with the European Data Protection Directives.
The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our overwhelmingly legitimate interest in targeting page visitors with interest-related advertising. For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data relating to you in accordance with Art. 6 Para. 1 letter f DSGVO.
You can deactivate personalised advertising for you in the Google advertising settings. You will find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de.
Alternatively, you can prevent the use of cookies by third parties by going to the Network Advertising Initiative’s opt-out page at https://www.networkadvertising.org/choices/ and following the opt-out information provided there. You will then not be included in the conversion tracking statistics.
For more information and Google’s privacy policy, please visit: https://www.google.de/policies/privacy/

Use of the remarketing or “similar target groups” function of Google Inc.
We use the remarketing or “related audiences” feature of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with applicable data protection laws.
The application is designed to analyse visitor behaviour and interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-related advertisements. Cookies are used to record visits to the website and anonymous data on the use of the website. There is no storage of personal data of the visitors of the website. If you subsequently visit another website in the Google Display Network, you will see ads that most likely include previously viewed product and information areas.
Your data may be transferred to the USA. Google has been certified under the US-EU Privacy Shield Agreement and is committed to complying with the European Data Protection Directives.
The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our overwhelmingly legitimate interest in targeting page visitors with interest-related advertising. For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data relating to you in accordance with Art. 6 Para. 1 letter f DSGVO.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third parties by going to the Network Advertising Initiative’s opt-out page at https://www.networkadvertising.org/choices/ and following the opt-out information provided there.
For more information about Google Remarketing and its privacy policy, please visit: https://www.google.com/privacy/ads/

Rights of data subjects and storage period

Duration of storage
After the contract has been completely processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account legal, in particular tax and commercial retention periods, and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the person concerned
If the legal requirements are met, you are entitled to the following rights in accordance with Art. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data transferability.
In addition, according to Art. 21 para. 1 DSGVO, you have the right to object to processing based on Art. 6 para. 1 f DSGVO as well as to processing for the purpose of direct advertising.

[borlabs-cookie type=”btn-cookie-preference” title=”Cookies Settings”/]

Please contact us if you wish. You can find the contact details in our imprint.

Right of appeal to the supervisory authority
According to Art. 77 DSGVO, you have the right to complain to the supervisory authority if you believe that your personal data are being processed unlawfully.

Right of objection
If the personal data processing listed here is based on our legitimate interest according to Art. 6 Paragraph 1 letter f of the DSGVO, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can prove compelling reasons for processing worthy of protection which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If personal data is processed for the purpose of direct advertising, you can object to this processing at any time by notifying us. Once you have done so, we will stop processing the data concerned for the purpose of direct marketing.

last update: 23.10.2019